Your personal brand is what people say about you, behind your back . Immortal words of Oscar Wilde: "Be yourself, everyone else is already taken."
The saying 'your reputation precedes you'', applies here.
Personal branding can single an individual out as a rock star in his field.
Personal branding is easier than company branding. Your image and mystique is already created - you just have to market it.
How do you market yourself? You must be THE expert in your field. There must be differentiation—what makes you different?
Your personal brand too travels far and wide, and its reach is almost limitless. Like soliton waves they travel outwards, you don't know how far they will go.
A brand is image or a perception. Personal branding is as valuable as corporate branding
A brand for a company is like a reputation for a person. A brand is driven by a personal connection and emotion.
Harley Davidson bikers are enthusiastic advocates of their brands because of the high level of involvement they have with them and the high level of satisfaction that this brands delivers. Emotion is one of the most potent weapons for a brand. People yearn for emotion in a increasingly sanitized and faceless world.
Brands create a feeling of fraternity in many ways. Consumers like to me part of a special club . Consumers feel good just about meeting other consumers of the same brand as in the case of a Harley Davidson bike. It is about appeasing their emotional needs. Brand loyalty is indeed the ultimate goal of marketing.
If Coke is valued at 75 billion, it is NOT the cost of the inventory after depreciation. It is the cost of the brand. It signifies its potential in future profit raking.
Employees are willing to work for a strong brand at less salary . Good brands benefit with a stable work force and hence provide stability to company performance and better share prices.
Mindless marketing like BUY ONE AND TWO FREE can destroy a brand— Brand equity is the goose that lays golden eggs, therefore don’t go for short term single minded not too bright short term gains and erode the brand equity forever.
A product’s superiority is in itself no longer sufficient to guarantee its success.
Hence branding is used to fool your gut feeling, by clever advertisements and shrewd marketing experts.
Do not let everyone know everything about you. Cultivate a mystique. If you stand still and stagnate , it is your fault.
Leaders never shout--they give orders with firmness and decision. Don’t sweat the small stuff.
Be your own man without being overly concerned about the reactions of others. Success that cost you your dignity is not an achievement—but a profound personal failure.
Your outward appearance does affect your image.
Protect your personal brand, nobody else will do it for you. When your image improves , your performance improves.
It takes 30 years to build a rock solid personal brand -- and just takes less than 5 seconds to bring it down like a house of cards. Your knowledge has to be improved, challenged and increased constantly or it vanishes. Avoid leaving things to lady luck.
In the twilight of your life when all is said and done the quality of your life boils down to the quality of your contribution to others.
Remember, deep down in the heart people appreciate discipline and strength. Keep your gunpowder dry , — maintain readiness. Romance the stress.
Do things that others do not expect— that others are not familiar with. Dream big— but you must be realistic.
Make a difference in your field, be world class -- nay-- make a dent in the universe. leave behind a legacy that the storm of time cannot erode.
When you do the common things in life in an uncommon way, you will command the attention of the world. - George Washington Carver.
CAPT AJIT VADAKAYIL